Has it really come to this?

I know, I know… this looks desperate and sad, but really it is not.

I thought I was going to be drinking wine in a can. Which according to Rory is considered a new and innovative packaging concept…

What I got was this…

Wine in a juice box.

Luckily, my plan was to pour the wine into a glass… Originally, I had considered this as a safe option for enjoying a glass in a steaming hot bubble bath, obviously a place where broken glass could be bad.

That really would have been a problem.. because this juice box doesn’t come with a straw…. Now THAT would have been pathetic.

By the way, the wine itself, is FINE, good even. A little lighter than I prefer in a pinot grigio but a quaffable wine overall. I have had it before, just in different packaging. It is part of Target‘s Wine Cube line. The wine cube wines are produced by Trinchero Family Estates of Napa and were designed to eliminate issues of broken corks, limited life after opening, broken glass and high prices. And for the wine snobs out there who think that wine in a box (or juice box, in my case) can’t be any good, let me point out that this wine that I am drinking, the pinot grigio, took a Double Gold medal at the San Francisco International Wine Competition in June 2007.

Kevin and I take it with us on road trips… You know how it can be… travelling by car with a couple of kids for eight to ten hours or so plays with your nerves. After a day of breaking up petty arguments and dodging semis, all you want to do is have a nice glass of wine along with some bad road pizza…. but, alas, you find that you are in a weird wine sales state and it is not to be…. Unless you are traveling with the wine cube.

And so we do.

This entry was posted on January 11, 2008 at 10:15 am and is filed under juice box wine, state control of wine industry, Target, wine, wine awards, wine in a box, wine snobs. You can follow any responses to this entry through the RSS 2.0 feed.