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Gretchen Neuman
VinoVerve Editor
I got a notice the other day for a wine club from Nina and Tim Zagat of the Survey fame.
I was initially excited because it seemed that this would be a different spin the growing number of wine clubs that I get notices for (or my father joins… his latest? The NRA wine club)
I had assumed that this club would be built on user generated recommendations that have been the hallmark of the Zagat Surveys. Instead, it appears that this club, like all the others will use the same two or three fulfillment houses in every state. Meaning that this club will pull from the same pool of wines that the others use.
The chance of discovering something new and interesting shrink considerably.
I am not clear on why the Zagat’s were so desperate to get into the wine business that they abandoned their basic uniqueness. But I am very disappointed.
My guess is that they are taking advantage of the huge overstock of wine out there that wineries are deeply discounting in order to move. Unfortunately, you are right – this is not about readers’ opinions (or perhaps anyone’s opinion), just on capitalizing on the discounts. I guess the buck always wins out. I get shipments from one that are clearly inferior products. cheap looking labels, and most often, bad wine. Wine clubs were a very cool idea in the beginning, and perhaps still are, but too many people jumped on the wagon, and now everyone has a wine club, many not even related to actual wineries!
I agree. Very disappointing, My favorite is still the California Wine Club because they focus on wine from smaller vineyards that don’t distribute widely. At least I get to try something new.
I just love collecting the names of these clubs… and the fact that my Dad gets 12 bottles for $70 with no other obligation…Oh and a free gift. Do you know how many Screwpulls my father has? They and a bottle of nice wine have become their standard wedding gift…