Bronco

By Gretchen Neuman
VinoVerve Editor

A pretty light golden color… A pleasant acidic, fruity taste. Perfect for dinner.. even when we were having Kevin’s gigantic home made meatloaf!

I picked this wine up from Trader Joe’s before Thanksgiving. Yes, Maggie, I can keep wine in my house that long, but maybe not much longer… And like all the wine that I get at Trader Joe’s, it cost under $6.00. Why? Because that is how I roll, and we are in hobo mode right now…

I did discover that the wine was made by Bronco Wines, which is the creator of Charles Shaw (2 buck chuck) and many of the other wines sold at Trader Joe’s. The guy behind Bronco wines is Fred Franzia who along with his brother and cousin control 35,000 square acres in the California’s Central Valley. If the name Franzia seems familiar, it is because he is related to Ernest Gallo through his wife Amelia Franzia Gallo. When the Franzia Winery was sold to Coca Cola in 1973, Fred worked to start Bronco. Bronco’s marketing philosophy is to offer lower cost wines to introduce new wine drinkers to the market.

I wouldn’t exactly call myself a “new” wine drinker but a decent, inexpensive bottle of wine is right up my alley. So enjoy Black Mountain Vineyard Pinot Grigio.

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